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One of the main things #FearlessFounders focus on is the human as the centre of business.

This includes flipping your thinking and questioning the following:

1. What influences purchasing decisions and brand psychology?
2. Traditional vs. flexible working hours – what works best for you?
3. Do you spend too much (or too little!) time planning for oversight, rather than focussing on areas that didn’t work, and making room for accountability?
4. Are you a manager or a leader?

Now, let’s look at each of the above a little closer.

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1. The impact of brand psychology on perception and results

We live in times where one could say that we’ve seen it all. Red letters on sales pages. Large “stop” signs in advertising. Online gurus shouting at us cliche slogans from every corner. And what happens when we see something enough times? We either start believing it or become immune to it. All depending on our inner core beliefs, current needs and wants.

Times are changing. Media manipulates and controls our perception of news, events and the political scene. Hence, a large chunk of society becomes smarter yet less trusting. Here’s where brand psychology plays a crucial role.

Successful brands have a strong core identity that their target audience can relate to. To do that, you must be able to create an authentic connection with your future customers.

Moreover, prospects are emotional beings. No matter what approach you choose to create your brand’s perception, what they will remember is how your brand made them feel.

People remember how the brand makes them feel. Even if they don’t know your brand name yet or where they saw it.

How to create real connections and not rely on direct old-school sales and marketing tactics?

  • Show, don’t tell
    Don’t tell them what you do. Show through action and results. Lead by example.

  • Words matter, NOT in a way you think
    Content and copywriting have an important role in marketing. What matters most is how a brand communicates with its audience. Think – comments, DMs, Q&As and any other form of interactions with customers.

  • Connection wins
    Customers are tired of impersonal products and services. Humans are craving real connection. Even, if they don’t know it yet or are too proud to admit it. It’s a very primal human need that we forget about in the technology-oriented world. We’re wired to be with other humans. Thus, you should aim to create real, honest experiences. Give your customers a chance to interact with your brand.

  • Build powerful relationships
    In the world where everyone shouts about the revenue, numbers and vanity metrics, be the one who knows a real power of long term relationship. Hence, customers who had a positive experience with your brand are more likely to buy again. Also, they’re keener to recommend your brand.

2. Your precious time

Most of the entrepreneurs start their business for a few of the following reasons. They may need an outlet for their creativity. Or, they crave freedom. Or, they are in need of control (yes, you wouldn’t admit, would you?) or power, status, money.

One that comes high on the list is FREEDOM. Now, think about it for a moment. Do you really feel free now?

A large number of people we work with admit they don’t. And that’s a big one! How do you create that freedom and claim your time back?

Ask yourself:
Do I have set hours for my work?
Is this creating the best results?
Do I feel energised after work?
In what instances do I feel drained?
Do I prefer to work in longer chunks of time or shorter bursts?

Firstly, discipline is a necessity and distributing your work hours can make or break that feeling of freedom. Secondly, working with your natural clock, focus rage and personality style matters.

Think about what works for you. Base your decision on the level of energy you feel after either version of your workday.

Find ways that make you feel energised and happy with your workload.

For instance, you can create advanced campaigns, charm your way into their hearts, or try to be present everywhere. However, if your energy is not on point, none of it will matter.

Remember from above? People remember how a brand makes them feel above anything else.

3. Self-leadership rocks!

There are things you can plan in your business and that are areas you have no control over. Rather than creating negative scenarios in your head focus on being and creating. Create accountability for yourself. And if something goes wrong – take responsibility for that decision and own it. There’s no perfection in this world. Perfection is just a concept. Accountability beats perfection every time!

In conclusion, remember – you’re your own worst critic. Learn to let yourself make mistakes. They are an essential part of your journey.

4. Manager or leader?

Most entrepreneurs start as managers. Yet, with time as your self-leadership and accountability grows, you start leading more. You build confidence through competence. You’ll find yourself trying to do everything on your own. The key to long term, sustainable business is becoming a leader. For instance, it’s being able to say “I don’t know” and hire or learn based on your gaps. You can’t do it alone. Solopreneurship is a myth!

Manager controls, leader empowers.

It’s all in the game of energetics. Knowing your strengths and utilising them. Knowing your weaknesses and outsourcing to someone who enjoys doing what drains you. You become a client magnet. You communicate your mission with ease. Moreover, it all happens on a subconscious level!

What is your energy-draining activity, person or obligation? Let us know in the comments below.

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Thank You For Reading!

I am very grateful that you have chosen to spend your time reading this text from me.


With thanks,
Axela

Hi, I’m Axela!

I am a promoter of The Human Side of business. With a strong focus on streamlining your business without loosing touch with reality and your audience.

I believe in business done with integrity. Hence I teach how psychology and human behaviours impact purchasing decisions.

My geeky side loves neuromarketing and neurosales based tools for innovative, non-intrusive promotional and marketing techniques.

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2 Comments

  1. Barbara

    These are actually great ideas concerning blogging.

    Reply
  2. diziler

    It’s like you read my mind! You appear to know a lot about this like you wrote the book in it or something. A great read. I will certainly be back.

    Reply

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